In this series, we look at the theoretical Digital Dealership, a dealership of the near future that integrates information and digital best practices throughout the dealership.   

This Candid Conversation with Mets continues the discussion on the Digital Dealership. We introduced this subject back in April then transitioned to the fundamental data element machine ownership, then we took on the challenge of this change. This conversation deals with action items, what I call Triggers. We talked about how Amazon and Google approach their businesses. How Six Sigma was implemented. The fact that we are problem businesses not problem avoiding businesses. This latest step in the Digital Dealership should not be missed. (50 min)

The Digital Dealership continues in this Podcast. We review the machine ownership and a better use of information to drive equipment sales. We review Mets' blogs of Self Service and Change or Remain. The conversation points at the next step. The impact of the generational challenges of knowledge/experience and resistance to change. The need to have "employees" who understand and can lead the business to understanding this most important item. This is a Podcast that should not be missed. (45 min)

This conversation focuses in more detail on the Digital Dealership. The internet and the digitization of our business have changed things dramatically. Mets and I talk about the foundation of our businesses, machinery. The ownership lists and data elements that allow all of us to manage the relationships with our customers. How the internet has evolved over the past sixty years and how most of us have been left behind continuing to do what we have always done. This is the first in an ongoing discussion on "how to" adapt and innovate your way to the "New Reality" in our Industries. (47 min)

A Candid Conversation on Data and Informaiton Technology in use in the world around us and how we in the Construciton Equipment world are being left behind (51 min)